In medicine, one size does not fit all for treatment — so why should one size fit all for cost-sharing? Value-based insurance design (V-BID) offers an alternative, and it’s catching on.
Mark Fendrick, M.D.
Mark Fendrick, M.D., is director of the Center for Value-Based Insurance Design at the University of Michigan. He also is a professor in the departments of internal medicine and health management and policy. His research focuses on how clinician payment and consumer engagement initiatives impact access to and costs of health care.