Kelly Malcom is the lead research communicator for Michigan Medicine. She promotes the work of the U-M basic science departments and the Institute for Healthcare Policy and Innovation via various channels. She has more than 15 years of experience in strategic communications, marketing, and health and science writing.
U-M researchers turned to Twitter to see whether online discussions about food can help inform policy makers.
Coverage led to a nine-fold increase in the rate of IVF for lower-salaried women.