Mark Fendrick, M.D., is director of the Center for Value-Based Insurance Design at the University of Michigan. He also is a professor in the departments of internal medicine and health management and policy. His research focuses on how clinician payment and consumer engagement initiatives impact access to and costs of health care.
Health Lab
Value-based insurance design (V-BID) is an alternative to traditional medical insurance. V-BID allows patients to pay less for important treatments.
